Here at innocent, we want to make it easier for people to live well through the delicious goodness of fruit and veg. Which is why we started putting little hats on our smoothie bottles in 2003. Back then, we gave 25p to Age UK for every hat-wearing bottle sold, but nowadays we’re up to 30p. This means every Big Knit smoothie does its bit for Age UK, helping older people live well through things like community support and guidance on nutrition (including good old fruit and veg).
Thousands of legendary volunteers knit and crochet bobble dazzlers, then send them to us year after year. For our last Big Knit, they sent us a whopping 1.3 million little hats, bringing our total raised for Age UK to £3.6 million since we started out. Jaw-dropping stuff.
So if you’ve sent us a hat or bought one of our hat-wearing smoothies in store, thanks a bunch – you’re a real purl.
We’re not accepting hats right now (but don’t get your knitting in a twist, the Big Knit will be back before you know it). Keep your eyes peeled and those knitting needles at the ready.