how we're tackling our carbon emissions

Welcome to the page with all the fancy words and exciting numbers on it. If you’re into that kind of thing, pour yourself a nice cup of tea – it’s about to get scientifical.

Climate change is one of the biggest challenges facing us right now, and that's why we're doing everything we can to keep global warming below 1.5°C (basically, we don’t want the world’s temperature to rise more than that). But to do it, we need to stay on top of quite a few things.

Like our supply chain. Here's a diagram that shows the percentage of carbon emissions at each stage

reducing our carbon footprint

Our main aim is to reduce the carbon footprint of our drinks. That’s why in 2019 we sent off our carbon reduction pathway to be approved by the very-important-sounding Science Based Target (SBT) initiative. They were happy with everything, so by 2030, we’ve promised to reduce:

• Scope 1 and 2 greenhouse gas emissions by 100% (a fancy way of saying emissions from our factories and vehicles).

• Scope 3 greenhouse gas emissions by 50% per litre of finished product (the rest of our supply chain).

going net zero by 2040

Once we’ve reduced the carbon footprint of each drink by 50% by 2030, we’ll keep going until we’ve reduced our emissions to as close to zero as possible by 2040.

That’s not to say we haven’t already started though – we use a fleet of electric zero emission trucks, our Rotterdam factory only uses renewable electricity, and we’ve got loads of other measures in place (plus big plans going forward).

We’ve also got ourselves some of Europe’s first fully electric tanker trucks to carry our juice to and from the blender.

• read more about the blender

a short interlude: what’s the difference between carbon neutral and net zero?

Brace yourself for an extremely exciting* metaphor:

*not a guarantee

working with suppliers

In 2020, 57% of our carbon emissions came from our ingredient suppliers, and 99% from our wider supply chain. But for many of our suppliers, carbon reduction is a new thing. That’s why we’ve created our Farmer Innovation Fund, to help our farmers reduce carbon and bring new ways of working to the industry.

future bottles

It’s not just all about ingredients, we also want to find ways to shrink the impact on the planet of our bottles. By making them lighter we’ll be saving 2500 tonnes of plastic by 2023, but the big ask is for 2030. By then, we’re aiming to have none of our bottles made from fossil fuels, and instead from recycled or biobased material (as well as being recyclable).

spreading the word

We reckon it’s not enough to just go at it alone. The more everyone works together, the healthier the planet will be, which is why you’ll often find us shouting from various rooftops about climate action. You can come and shout with us too, if you like. It’s a bit cold up here though, so bring a hat.